News

Chicago Infinit Dealer Wants You To Get En”Tire” Luxury

July 27th, 2010

Chicago IL Infiniti dealer, Infiniti of Lisle, is excited to tell Chicago Infiniti drivers there’s a new tire in town. Chicago Infiniti drivers now have a new tire choice with the MICHELIN Primacy™ MXM4® all-season tire, offering increased safety by stopping up to 19 feet shorter than a leading competitor and exceptional longevity with a 55,000 mile warranty for H/V speed rated sezes and a 45,000 mile warranty for W-rated sizes.

“The right tire can make a difference in enhancing a luxury vehicle owner’s driving experience,” said Don Byrd, vice president, marketing, Michelin North America. “Providing a tire like the new Primacy™ MXM4® allows us to deliver exceptional performance to match their needs, without having to sacrifice what is important to them.”

Contributing to the Primacy™ MXM4® tire’s exceptional performance is the use of a new Helio Compound™ – made with natural sunflower oil – which is used for the first time in an all-season Michelin tire. The Helio Compound™ delivers increased traction at low temperatures for braking and handling in wet conditions and better overall performance in the snow.

To learn more about the Primacy™ MXM4® tire’s features and benefits, Michelin is providing consumers a new way to receive unique tire information in the palm of their hand. For the first time, Michelin is using Quick Response (QR) codes on Primacy™ MXM4® in-store retail materials to allow smart phone users a fast and easy way to view information and videos from Michelin.

Starting July 9th, consumers with smart phones may scan the QR code and see the MICHELIN PRIMACY™ MXM4® tire in action. In some cases, it may be necessary to open a smart phone’s browser to download a free reader app (upcode.mobi) or search for QR reader application. For full details on the UpCode reader visit upcode.com.

The Primacy™ MXM4® tire also meets the Michelin Green X® standard, guaranteeing a level of energy efficiency among the highest in the market and reduced CO2 emission while maintaining all the advantages of long wear, safety and handling.

Drawing on a history of proven performance with the Michelin Pilot® MXM4® tire, the new Primacy™ MXM4® tire raises the bar in the luxury touring tire segment and offers 12 replacement market sizes with rim diameters ranging from 16- to 19-inch.

The new Michelin tires are available on the 2011 Infiniti M37 and 2011 Infiniti M56 in Chicago IL. Stop by our Infiniti dealer serving Chicagoship and find out get these tires on your car, today! Infiniti of Lisle is located at 4325 Lincoln Ave Lisle, IL. If you would like to call in advance to schedule an appointment, please call (866) 901-9409.

Our Infiniti dealer serving Chicago also has the 2011 Infiniti M37 and M56 in stock! To view our Infiniti dealer serving Chicago new and used inventory, specials and more, please visit www.infinitioflisle.com.

For more information on specific sizing or tire details, please visit www.michelinman.com.